Unleash Your Full Potential - 12 Mindshifts for a More Meaningful Life


The key to a more meaningful life? It's right there in your mind. That's where it all begins.

If you've been living with false narratives in your head, they've been keeping you locked up in a prison of unfulfilled dreams and untapped potential. But here's the game-changer: you can cultivate a brand new mindset, one based on what's actually true. And this new mindset? It'll set you free to explore, grow, and break through those limits you once thought were unmovable.

Dr. Josh Axe, in Think This, Not That, is your guide to this amazing journey. He’ll help you unpack those top twelve mental barriers that have been holding you back from becoming the person you're meant to be. It doesn’t stop there. For each barrier, Dr. Axe presents a brand new empowering mindset.

Here's a sneak peek:

  • Don't just drift through life; clarify your purpose.

  • Success isn't just about what you accomplish; it's about who you become.

  • Say goodbye to being a slave to your vices; start building virtues.

  • Forget popular opinion; follow timeless wisdom.

  • Wave goodbye to unintentionality; start visualizing a strategy.

Whether it's your physical or financial health, your relationships, or your career that needs a boost, these mind shifts are your secret weapon to transforming your life.


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  • 3 Module On-Demand Video Course

  • 12-Page Digital or Printable Workbook full of exercises, infographics, and tools.

  • Instruction from Dr. Josh Axe

This is all BONUS material not found in the book.

As your FREE BONUS GIFT when you pre-order Think This Not That, you are invited to an exclusive Mindset Masterclass with Dr. Josh Axe. This Masterclass is full of bonus material, stories, and exercises not found in the book or anywhere else.

Over 3 modules, you'll discover:

  • Your true purpose and how live it fully.

  • How to strategize your ideal future and make it a reality.

  • The step-by-step framework to optimize performance, strengthen relationships, and create the life of your dreams.

In Module 1, you'll dig into how limiting beliefs restrict your potential. Dr. Josh Axe will walk you through the steps to identify thoughts sabotaging your growth then adopt empowering new beliefs. You’ll unlock possibilities you didn’t even know were possible!

Then in Module 2, we’ll get crystal clear on your purpose. You’ll tap into what makes you come alive and start living intentionally. When you know your why, you become unstoppable.

Finally in Module 3, it’s time to make your biggest goals happen! Dr. Josh Axe will show you how to visualize, strategize, and realize the future and impact you’ve been created for.

Through this masterclass, you’ll gain total clarity and transform your mindset. It all leads to becoming the best version of yourself.

I’m thrilled you’re here - let’s get started unleashing your full potential!

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Dr. Josh Axe is a physician, leadership expert and entrepreneur. He earned his doctorate from Palmer College and earned his master of science in leadership from Johns Hopkins University. Dr. Axe is the co-founder and CVO of Ancient Nutrition and he previously built a company that ranked on the Inc. 5000 fastest growing companies 2 years in a row (#35 overall). He is the best-selling author of Eat Dirt, Keto Diet and Ancient Remedies. Dr. Axe is the founder of Leaders.com an online platform that provides the latest in leadership, business, wealth and breaking news. He regularly teaches lectures and trains entrepreneurs on leadership, mindset and self-development.

Dr. Josh Axe is married to his wife Chelsea Axe and they have a 2-year old daughter Arwyn. They live between Nashville, TN and Dorado, PR and enjoy cooking, staying active swimming and cycling and prioritize time for their faith and family.



Media Contact

For U.S. press inquiries regarding Think This, Not That, please contact: Allison.Carter@HarperCollins.com